Idea generation- ever since I could remember I hated wearing socks. They are just pointless to me. If it were not for the time I wouldn’t even wear closed shoes. I like my feet to breathe. These sneakers will have a lifetime warrantee of freshness. I will create a sneaker with an absorb socket made out of sheepskin that will be under ones foot so that all the bacteria and sweat will not cause foot odor. This socket sheep skin will have skin friendly chemicals that will kill the bacteria. The sheepskin is naturally thermostatic thus keeping bare feet close to your natural body temperature regardless of the temperature outside.
Idea screening- I didn’t find a similar to my product. This creation is for those who are similar to me, those who only wear socks so that there feet and sneakers won't stink.
Business Analysis:
What is likely the demand for the product?
The demand for my product would not have any limits. The audience will be athletes and to people from 13 to 50 years of age who workout.
Would current customers benefit from the product?
Yes current customers will benefit from this product because it will be a great seller. This will save people a lot of money. Sock are very expensive are my affordable sneaker would sell. If these sneakers final any customer they would be given the option of replace there sneakers with a new pair or they can have a refund
I will sell these sneakers in all sneaker stores such as Footlocker. They will be sold at affordable prices ranging from $50 - $100 depending on the style. I will advertise these sneakers s on commercials, and on the internet.
Development
it will take some time to develop this product because we have to guarantee these sneakers will not start to stink.
How will competitors respond?
I don’t think that my product will have a lot of competition. This will be an amazing product. I can’t think of any other competition.
